A couple of weeks ago, I had the pleasure to attend the launch, or re-launch rather of a lovely boutique tucked away inside Green Park market. Sue Mue (pronounced as sueee, the Indian term for needle), a label started in 1968 by the current owner Mohita Gujral's parents is a must visit.
The first thing I noticed when I entered the store was their lovely pret-a-porter line. Simple, yet beautiful Pakistani style suits with pyjamas, embroidered pastel coloured kurtas, flowy kaftan style dresses, all crafted from pure fabrics were meticulously stitched and not a seam was out of place. If the karigars and masters have been with the brand for over 40 years, one can't expect anything less than perfection. Their pret garments are priced at INR 4000 (for linen shirts) and upwards.
I was curious to know why the label was being re-launched so I got to digging deeper. "Sue Mue has been re-inventing itself for the past 47 years to stay abreast with new retail trends and to fulfil growing customer needs. The newly furnished store boasts a dedicated floor for our bespoke couture line and a separate section for traditional handwoven Banarsi weaves" explains Mohita.
I made my way up the staircase to explore the couture floor. There, amongst gilded Louis XV style furniture were racks of skilfully crafted ,colourful couture garments displaying intricate hand embroidery like zardozi, aari and shadow work on luxurious fabrics. The brand has an in-house team of designers who look after Sue Mue's bespoke line.
If you're looking for new additions to your summer wardrobe or do some bridal shopping, Sue Mue should definitely be on your list of boutiques to check out.
|The Couture Floor|
|Ready To Wear|
|L-R: Mahima (in Sue Mue), Moi and Snigdha|
|L-R: Mohita Gujral and a friend, both wearing Sue Mue|
|Sue Mue Couture|