|The New Fendi HQ|
Today will go down as a very important day in the history of Fendi. As the brand gets ready to celebrate it's ninetieth anniversary, they are also relocating their headquarters to a stunning Roman palace, Palazzo Della Civilita Italiana. Commissioned by Facist dictator Benito Mussolini and designed by architects Giovanni Guerrini, Ernesto Bruno La Padula and Mario Romano, the monument opened in 1942 for an International Expo that was cancelled because of World War II.
Fendi is very devoted to it's beloved city of Rome and is committed to restorations of iconic monuments with the palazzo and Trevi Fountain being the most recent ones. After going through various renovations, the Palazzo is now ready for the big move. The label has signed a fifteen year lease and will be paying an annual rent of 2.6 million Euros. The building includes office space for 450 Fendi employees, fur ateliers, Fendi archives along with an exhibition space and a café.
This evening, the label will celebrate it's move the new HQ in a spectacular way with a never seen before light installation called Poem of Light by artist Mario Nanni. "A rising sun, characterized by a deep red, will appear from the stairs and, beating time, it will become white at midday. The same night it will also unveiled the new permanent lighting of the Palazzo, conceived always by Mario Nanni: an architectural light with increasing shades and intensity will illuminate the columns of the building, creating a unique effect on the light perspective" quotes the press release. The best part: The entire event will be live streamed tonight at 7:45pm CET on www.fendi.com. For now, please enjoy a teaser video I'm posting below of the new Fendi headquarters.